No.

Beginners can use the programme to understand and build a DTC business system.

The requirements depend on the funnel you choose. The course covers the funnel and tracking infrastructure you need to understand.

No.

Meta Ads is one part of the system.

The course covers the full journey from product selection to offer, funnel, creative, advertising, tracking, sales, optimisation and scaling.

Then the course can help you look beyond simply launching campaigns.

You’ll learn how to analyse your numbers, identify bottlenecks and determine whether the problem is coming from your product, offer, funnel, creative, ads, tracking or sales process.

There is no single amount that works for every business. The course teaches you how to think about product economics and customer acquisition costs before deciding what to spend.

That’s fine.

You’ll learn how to evaluate products, understand the economics, create an offer and build the customer-acquisition system before you start spending heavily on ads.

The Academy teaches you how to run the system yourself. Businesses that prefer professional campaign management can explore DovuuTech’s DTC managed-service options

Choose DIY if you mainly want the knowledge and can implement independently.

Choose Growth System if you want implementation support, advanced resources and help troubleshooting your campaigns.

Choose VIP if you want direct feedback, account reviews and personalised support while building and scaling.